Launch
Validate strategic fit with TOTO and define a meaningful pilot.
TOTO × BootUP
Future Living Innovation Program
A corporate-startup program connecting breakthrough companies with a global bathroom-equipment leader to transform everyday spaces into opportunities for wellness, preventive care and seamless digital living.
Our mission
Reimagine health through everyday living
The program brings cutting-edge startups together with a global innovator to create next-generation smart bathroom solutions centered on wellness, preventive care and thoughtful digital integration.
- Submit your solution through the online application
- Complete a strategic and technical fit review
- Meet the program team if shortlisted
- Join the program and co-build with a global innovator
Program roadmap
Launch. Connect. Scale.
Selected teams move from strategic alignment and technical exploration into a focused proof of concept, with real-world validation and a route toward wider deployment.
Connect
Work with business leaders, technical experts and the BootUP network.
Scale
Build the evidence and internal pathway required for a larger partnership.
Focus areas
Eight opportunity spaces for better living
The program is particularly interested in technologies that can integrate into smart bathroom and connected-living ecosystems.
Body fluids analysis
Non-intrusive monitoring of important health indicators through urine, stool and sweat analysis.
Bathroom therapy & meditation
Solutions that turn bathtubs and showers into therapeutic spaces for health monitoring, relaxation and recovery.
Biomarker detection
Advanced biosensor technologies that identify early signs of health conditions and track wellness trends.
Smart kitchen
An intelligent, connected environment that improves nutrition, convenience and efficiency in meal preparation.
AI health coaching & nudges
Personalized, data-driven insights and behavioral prompts that support long-term health and wellness goals.
Smart human interface
Intuitive interaction systems using AI, voice recognition and gesture control to create more seamless living experiences.
Employee well-being
Smart restroom solutions and workplace wellness analytics designed to improve employee health and productivity.
Bathrooms in smart homes & cities
A connected ecosystem that integrates bathrooms into smart homes and urban infrastructure for sustainability and automation.
Startup benefits
An enterprise pathway, not a demo day
Build, test and scale with a global bathroom-equipment leader while gaining the technical feedback, market credibility and deployment access needed to move beyond a prototype.
Real-world pilots
Co-develop and run proof-of-concept pilots in real environments, unlocking user insight and practical implementation pathways.
Strategic mentorship
Learn from teams with decades of experience in wellness, water technology and globally deployed product development.
Global exposure
Build visibility across a footprint spanning Japan, Europe and the US, with guidance through procurement, legal and market deployment.
Powered by TOTO
A century of improving the human experience
- Strategic enterprise sponsorship
- Expert product and market feedback
- Real-world pilot potential
- BootUP venture support
FAQ
Before you apply
Who should apply?
Startups working in wellness, digital health, sensing, smart-home systems and connected living are encouraged to apply. A working prototype is preferred, though technically credible early-stage concepts may also be considered.
Is there an application fee?
No. Selection is based on strategic fit, team quality and pilot readiness.
Where does the program take place?
The program combines remote work with key sessions in the Silicon Valley ecosystem.
What happens after selection?
Selected startups enter discovery, pilot design and executive review with TOTO and BootUP, gaining access to technical mentorship, potential funding and collaboration resources.
Can international startups apply?
Yes. The program welcomes qualified teams worldwide and is designed to connect global talent with TOTO’s international innovation ecosystem.
Build what’s next