Catalonia Trade & Invest brought 5 promising startups to BootUP for a one day mini Bootcamp, as part of their Silicon Valley Exchange Program. Our Catalonian bootcampers learned about the importance of storytelling – an art that few entrepreneurs possess. The startups practiced telling and refining their own story and had one on one time with BootUP mentors. They also had the opportunity to hear how a large global Spanish financial institution, Santander Group, works with startups; Santander’s Silicon Valley office is at BootUP. CEO & Founder of BootUP Ventures, Mukul Agarwal, gave an inspiring talk to the startups about the keys to success. He emphasized the importance of building trust in forming effective business relationships, such as even being considered for a second meeting with an investor. Within minutes into his talk, he demonstrated his ability to build trust. When he asked the room, ”How many of you would be willing to give me a second meeting?” Every hand in the room went up.
That’s exactly what is required to engage your audience, whether it is a room full of people or just one person.